Fitness in Telluride: 8750ALT

Nicole Stone-Lankes, partner in Telluride’s 8750ALT, believes that the operating philosophy of many gyms is to sell memberships in excess of what the facility can sustain, in the hope that most members will visit only occasionally. In contrast, Nicole’s approach is to set a limit on the number of members, then to engage her clients in ways that keep them active in the club.

TIO recently talked to Stone-Lankes about a just-concluded contest whose aim was just that: to provide a reason for regular participation in 8750ALT’s activities. Listen to the podcast to hear Nicole’s thoughts on engaging her members.