Amlavi among green sponsors supporting Telluride Yoga Festival

06 Jul Amlavi among green sponsors supporting Telluride Yoga Festival

[click “Play” to hear Dayne Conrad & John Ehlers on Amlavi]

Listen, Telluride: It is no longer just about solar panels, wind turbines and bio-diesel. America’s green revolution has infiltrated the world of beauty.

One of the Telluride Yoga Festival sponsors, Amlavi heads an alphabet of new labels representing super effective, eco-friendly cosmetics, bath products and scents, including companies making soy polish remover (Priti), producing make-up brushes fashioned from sustainable wood and brushed recycled aluminum (Ecotools Cosmetic Brushes), making nontoxic nail polish (Sula Paint & Peel), and producing mascara (Organic Wear).

Amlavi, is based on three inalienable rights: Love (Amore), Laughter and Life (Vie), which translates into three different product lines with one common origin: Ayurvedic ideas and aromatherapy principles. All of Amlavi’s  raw materials are purchased through certified natural and/or organic sources and Fair Trade suppliers, when available. Free of toxins, chemicals or preservatives, its products are holistic and restorative.

Amlavi is the brainchild of Dayn Conrad and Dr. John Ehlers, who have a combined experience of over 40 years in the spa, heath and wellness industries. Their company’s tag line is “changing the world one bath at a time” and the two men put their money where their slogan is: the two give back to organizations that share their vision, such as American Forests, Children’s Hospital, Denver, and the Telluride Yoga Festival.

Telluride Yoga Fest founder Aubrey Hackman, a talented, young Jivamukti instructor and entrepreneur, guaranteed that the thread running through the Telluride Yoga Fest would be ahimsa, one of the yamas or moral guidelines that describe ways of behaving in the world. “Ahimsa” roughly translates to “non-cruelty” with regard to ourselves, others and the earth.

The Telluride Yoga Festival is a zero waste event and dedicates 25% of its net profits to a local environmental non-profit, this year the Telluride chapter of The Nature Conservancy.