TAB Fashion Show: Lauren Fong’s “Itsola”

TAB Fashion Show: Lauren Fong’s “Itsola”

[click the "Play" button to hear Susan's conversation with Lauren Fong]

Itsola on Telluride AIDS Benefit runway

Designer Lauren Fong is cut from a different sort of cloth.

Her career in fashion began improbably at USC Business School. A move to Tokyo for a career in banking sharpened her aesthetics perhaps more than her numbers skills.

Back home in the U.S., Lauren obeyed her muse. Good-bye suits, hello Itsola.

Lauren’s new career began in the trenches, designing and managing operations for several contemporary lines, including Beau & Eros, Sweet Caroline, and Frenzii. 

She launched her own label, Itsola, in Fall 2007. In two short years, her printed silk charmeuse and silk crepe de chine feminine styles with a playful edge are now hanging on the racks at Fred Segal, Planet Blue, and Macy’s, to name a few of the prestigious fashion emporiums that have given Lauren a thumbs up.

Lauren’s path the TAB’s runway was more straightforward. Her soon-to-be-uncle, part-time local Ed Barlow, is a big fan and supporter of the show, arranging his busy travel schedule whenever possible to occupy a front-row seat. Ed encouraged Lauren to go for it and – well – I helped, introducing the talented young designer to TAB board chair Jodie Wright one snowy December day.

The rest is history in the making…


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