Mountain Village: Coffee Cowboy Opens in Oak Street Plaza at Base of Gondola!

Mountain Village: Coffee Cowboy Opens in Oak Street Plaza at Base of Gondola!

The Town of Mountain Village (TMV) is excited to announce the opening of the recently relocated Coffee Cowboy on Oak Street Plaza in Telluride at the base of the gondola. TMV owns Oak Street Plaza which lies within Town of Telluride limits. Mountain Village officials worked extensively with the owners of Coffee Cowboy this winter to secure the location. 

The Coffee Cowboy has been located on Telluride’s Colorado Avenue for the last 15 years, but the landlord at that location has had plans for some time to develop the site. The Coffee Cowboy originally opened 27 years ago in the parking lot of Clark’s Market before moving to Main Street.

When current owners Hailey Arnold and Scott Keating purchased the business in November 2020 from Josh and Monique Johnson they knew a move was inevitable, and the Johnsons suggested this location.

“When we found out we had to move, with the help of Zoe Dohnal and Mayor Laila Benitez, we were able to get the ball rolling,” said Arnold. “Many thanks to [Transit Director] Jim Loebe and [Assistant Public Works Director] JD Wise for helping us move the project along. We had a very short timeline of six weeks to build the infrastructure needed for the new location.

The cart, which officially opened Thursday, May 26, will now be open 7 a.m. to 5 p.m. daily. On offer will be a full array of coffee menu items, as well as light fares such as pastries from the Golden Crumb in Ophir, Thorneycroft Bakery in Norwood and breakfast burritos from Mesa Rose Farms in Norwood.

“One of our bestselling specialty drinks is the Lone Ranger, which is a mocha latte with a splash of caramel that is the perfect little sweet pick-me-up,” Keating said. “Come by to try some of our other specialty drinks such as the Annie Oakley, Cinnabliss and Butch Cassidy.”

The cart will also serve as a guest services outlet for visitors with questions about the gondola and Mountain Village happenings.

“Working with Hailey and Scott has been a pleasure,” said Dohnal, the Town’s Director of Operations and Development. “Their staff is so friendly, and in general customers tend to ask questions of coffee shop staff. We look forward to having the Cowboy crew help answer any questions visitors or residents may have.” 

While the move is bittersweet for Arnold and Keating, they agreed they could not be more pleased with the outcome of calling Oak Street Plaza their new home.

“We have so much more space, amazing access to nature, sunshine, views, epic winter location to fuel up while standing in line at Chair 8 on powder days and so much more,” Arnold said. “We are so grateful to the Town of Mountain Village for allowing us to park our cart here for years to come.”


Situated at 9,545 in the heart of the breathtaking San Juan Mountains, Mountain Village was incorporated in 1995 as a home rule municipality and is comparably a world apart from other towns: it is innately spectacular, beautifully orchestrated and planned and overflowing with style, charm, and sophistication.

A state-of-the-art gondola transportation system connects the Town of Mountain Village with the Town of Telluride.

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