Telluride Tourism Board Pivots, Martelon Passes the Torch!

13 Jan Telluride Tourism Board Pivots, Martelon Passes the Torch!

After recent discussions involving destination marketing and management going forward, the board of directors of the Telluride Tourism Board announces a deliberate pivot that will establish a new path forward for the organization and its work in supporting the community and the regional economy.

“We believe now is time for the business community and the municipalities to speak with a more unified, collective voice,” said Dan Jansen, Tourism Board Chair. “In order to accomplish this goal, we’ll be reaching out across our community, including to elected officials, local businesses, nonprofits, and many others, to establish a collective vision for the future of the organization’s role. We look forward to working hand-in-hand with the community to build a better, more inclusive, communicative, diversified, tourism-sustainability-focused team to provide expert industry perspective.”

In conjunction with this, the board and its CEO Michael Martelon have together decided that after the pivot of the pandemic, now is an ideal time for a change in leadership. Martelon will step down from his position while the board more fully assesses its desire for the future leadership of this evolving entity.

“We wish Michael the best with his future professional endeavors,” said Jansen. “He is a highly qualified professional that we know will continue his passion for sustainable tourism and using data to better comprehend its impacts on community and environment.”

“It has been an honor to serve. It’s a beautiful environment and ever-evolving community that I have been grateful to have had the opportunity to support over the past decade. I can’t say enough about the team of dedicated, long-time locals that drive our efforts. It’s time to manage the success of those efforts and have multi-jurisdictional dialogue for a collaborative path forward, ” said Martelon,

As he prepares to move on to new opportunities, Martelon will consult with the board as it charts its new course of deepening its understanding of what the local communities, their elected officials, the business community and others want regarding the marketing and management of the destination, and how those decisions impact the region.